Unkasoft works with mobile marketing agencies; they develop games and applications focused on advertising. This is a great platform for the launching of brands and for advertisers to be known in the new media.
Laura Jañez told us about the expectation of the company for 2010. (via smartphone)
The Mobile World Congress provides a one-stop-shop for everyone looking to understand what will drive the success of the mobile industry over the next year.
Stop by at our stand to enjoy our latest innovations in mobile advergaming, android and iPhone. Unkasoft leading solutions and projects, as well as our experience, our goal, accompany your mobile marketing strategic to success.
Visit us on Spanish Pavilion -Courtyard CY19- to learn more, and arrange a meeting sending an email to info[at]unkasoft.com .
Visit us, Courtyard CY19
February between 15th and 18th
Location: Fira de Barcelona
Montjuic
Avinguda Reina Maria Cristina
s/n 08004
Barcelona, Spain
email us: info[at]unkasoft.com
MINI advergaming foray with its mobile marketing agency Mobile Dreams Factory. As we see in the press release on the official website of MINI, MINI Jukebox is able to travel back in time, reliving the past five decades through music. The game objective is simple: follow the music, clicking on the iPhone screen. You find different levels of difficulty for both casual users, and for the most advanced ones.
The game is completely free and can easily be downloaded from Apple Store. To do this, just enter keywords in the search as “MINI” or directly “MINI Jukebox”.
Day after day we see more big brands using videogames as a marketing tool. The trend is still to grow the spending in interactive marketing and reduce the traditional.
The hot hot Fugu, coolest fish app for Android phones.
Extremely fun and addictive game to play with your friends. Shake your iPhone to make Fugu grow… but make sure you pass your iPhone to a friend before the fish gets too big and EXPLODES!! When Fugu bursts, the player holding the phone loses the game and should have to pay a high price… (round of drinks, tell a tale, grow a moustache…) Before you start the game, take a look at our “Chef´s guide” for tips and hidden humour! Enjoy Fugu´s powerful, original design and colorful graphics, inspired from the “finest oriental cuisine”!
You can download it from :
The concept of augmented reality each day has more success. It has gone from being something intended for military use, to overlap information on the helmets of the pilots, to be something for everyday use.
The possibilities are endless, from training to marketing arena. A clear example is the action taken by Ikea and their agency Mobile Dreams.
The challenge is clear sell more by watching how fits the product in your house. Something we had seen before in the world of clothing but not they are the first one in the furniture arena.
Helping visually how the furniture fits at home before buying it, certainly reinforces the purchase.
The MMA (Mobile Marketing Association) has presented the report about the mobile marketing industry in Spain.
The result can not be more encouraging. In the middle of a crisis in which we see everything going down, mobile marketing thrust one’s chest out, and grow by 13.3%, with 32 million Euros investment.
And mobile Internet applications are those brilliant higher growth.
Similarly, the future trend is that these formats will continue to grow. From my point of view, ‘search’ will rise, and get the same weight than Internet.
The concept of advertising in video games, what to say? Is our format, and give us our name Unkasoft Advergaming. In-game format is a non-intrusive one, something that SMS and MMS are more difficult to justify.
Bluetooth, it still also has a small component of intrusiveness.
VOICE, is still to take off in Spain, although the U.S. seems to have more success.
The report reflects what we have seen in the market this week with the Google acquisition of AdMob, a leading mobile marketing network. Google paid U.S. $ 750M for a company which was founded in 2006.
More info in the MMA web site.
mmCHANNEL & UNKASOFT presents in Spain their last initiative. Both companies, thanks to the strategic alliance in the Mobile Marketing Arena, reached in 2009, will enable Simyo, the leader MVNO in Spain to be the first operator to offer free mobile games to all their client base, and to every customer in a close future.
Simyo offers free games for mobile phones, including publicity for offering this kind of products freely. Adding publicity to the games, offers a new way of communication between customers and companies, not making the user experience weaker, but the opposite, making it more funny and close.
mmGAMING, the gaming product from mmCHANNEL, delivers innovation and flexibility to manage the mobile games life-cicle over time in order to maximise the service value with compelling consumer experiences.
Our games communications platform, serves as social community hub, built around a brand and manages consumer propositions related to Premium Games, Incentivized games ( try before you buy, rental models – time, plays-, etc…) and opening doors of Mobile Advertising through our advergaming “on the fly” platform.
Once again, Simyo keeps on innovating not only within the MVNO’s segment, but going ahead as well of the traditional MNO’s, being the first mobile telephony operator to offer it’s customers, free games with publicity. With this, Simyo reinforces the attractive existing actual offer in the digital wap & wep portals (reachable from any Simyo customer mobile phone or any computer), complementing the existing offer of Premium games, as well as fulltrack, realtones & wallpapers.
Initially, it will be possible to find, among other games, some Zeemote Ready titles. Zeemote is the bluetooth device, that offers the best user experience possible as the customer is playing with a joystick in the handsets, in titles like, “Bubble Crashers”, “Valquiria” or “Bricks”, from the Advergaming company Unkasoft that has reached recently reached an strategic alliance with mmCHANNEL.
‘In-game advertising will be the most effective format in mobile marketing thanks to the interaction with the consumers’, Juan Antonio Muñoz, Unkasoft founder.
